Football enthusiasts in Kenya will enjoy free access to selected matches from the FIFA World Cup 2026 after Kenya Broadcasting Corporation (KBC) and SportyTV secured the rights to air 34 games from the tournament.
The partnership will allow millions of viewers across the country to follow some of the biggest moments of football’s most prestigious competition without paying subscription fees. The World Cup, which is being jointly hosted by the United States, Canada, and Mexico, has expanded to 48 teams and promises a packed schedule of exciting fixtures.
34 Matches Available on Free-to-Air Television
According to the agreement, KBC Channel 1 and SportyTV will televise a total of 34 matches. The package includes:
- 17 group-stage games
- 17 knockout-stage matches
- The opening match of the tournament
- The FIFA World Cup 2026 final
This arrangement ensures that fans who rely on free-to-air television will not miss some of the tournament’s most important encounters.
Boost for Football Fans Across Kenya
The deal represents a major win for football supporters, many of whom had been concerned about the availability of the World Cup on free television. Through the collaboration between KBC and SportyTV, viewers will have the opportunity to experience the excitement of the tournament from the comfort of their homes.
The move also strengthens KBC’s role as the country’s national broadcaster by making premium sporting events accessible to a wider audience.
World Cup 2026 Set to Make History
The 2026 FIFA World Cup is expected to be one of the biggest editions in history, featuring 48 national teams and more than 100 matches. Hosted across three North American countries, the competition is projected to attract billions of viewers worldwide.
With KBC and SportyTV bringing 34 matches to free-to-air television, Kenyan fans can look forward to watching key clashes, dramatic knockout rounds, and the crowning of the next world champion without additional costs.
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