Kenya’s largest telecommunications company, Safaricom, has upgraded its Home Fibre internet packages in a strategic move aimed at defending its dominance in the country’s increasingly competitive broadband market.
The speed upgrades come at a time when rivals including Airtel Kenya, Faiba, and satellite internet providers such as Starlink continue expanding aggressively across Kenya with lower pricing, free installations, and faster internet packages.
According to reports published on April 30, 2026, Safaricom increased internet speeds across several fibre plans without raising monthly subscription costs for existing users.
Safaricom Home Fibre Packages Receive Major Speed Boost
Under the revised structure, customers subscribing to Safaricom Home Fibre are set to enjoy significantly higher internet speeds across multiple packages.
The entry-level Bronze package now delivers up to 40 Mbps, a massive improvement from the previous 15 Mbps offering. Meanwhile, the Silver package has reportedly doubled from 30 Mbps to 60 Mbps.
The Gold package also saw one of the biggest upgrades, jumping from 80 Mbps to 150 Mbps, while the Diamond package retains its ultra-fast 500 Mbps service.
The move positions Safaricom more competitively against emerging internet providers targeting price-sensitive households and small businesses in urban areas.
Why Safaricom Is Increasing Fibre Speeds
Kenya’s fixed broadband market has become increasingly competitive over the last two years as more players enter the sector with affordable internet plans and aggressive expansion strategies.
Recent reports indicate that Airtel Kenya has accelerated the rollout of its Xtreme Fibre service across Nairobi and other towns while offering free installations to attract customers away from competitors.
At the same time, Starlink’s satellite internet service has continued gaining visibility in Kenya, especially among users in underserved and remote areas where traditional fibre infrastructure remains limited.
Industry analysts believe Safaricom’s latest upgrades are designed to:
- Retain existing fibre subscribers
- Attract new home internet users
- Counter low-cost competition
- Improve customer satisfaction
- Strengthen its dominance in Kenya’s broadband market
The company has previously adjusted pricing and speeds in response to competitive pressure from internet rivals.
Existing Customers Also Benefit
One notable aspect of the new changes is that existing Safaricom Home Fibre users are expected to receive improved speeds without paying additional monthly fees.
This approach may help the company improve customer loyalty at a time when consumers are increasingly comparing internet providers based on speed, reliability, installation costs, and affordability.
For many households working remotely, streaming content, gaming, or running online businesses, higher fibre speeds could significantly improve overall user experience.
Kenya’s Internet Demand Continues to Grow
Demand for fast and reliable internet in Kenya has surged in recent years due to:
- Remote work
- Online learning
- Digital entertainment
- Cloud services
- Smart home adoption
- Growth of online businesses
Telecommunications firms are now competing aggressively to capture more households transitioning from mobile data to stable home internet connections.
Safaricom has repeatedly highlighted fibre internet as one of its major long-term growth areas as digital consumption across Kenya continues rising.
What This Means for Kenyan Consumers
The latest fibre speed upgrades could trigger a broader price and speed war among internet service providers in Kenya.
Consumers may benefit through:
- Faster internet at lower costs
- Better service quality
- More flexible packages
- Increased provider competition
- Expanded fibre coverage
If competitors respond with additional discounts or speed increases, Kenyan households could see even more affordable broadband options in the coming months.
Final Thoughts
Safaricom’s decision to increase Home Fibre speeds reflects the rapidly changing nature of Kenya’s internet market. As competition from Airtel, Starlink, and other providers intensifies, telecom companies are under growing pressure to offer better value to consumers.
For customers, the development signals a positive shift toward faster and more accessible internet services across the country.
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